When creating a website, so many things need to be planned and considered before even beginning the design — content, audience, goals, usability, color schemes, and so much more.
The design of a microsite, on the other hand, would seem to be an easier task to execute. But this isn’t always the case.
A microsite will sometimes have more sensitive issues to deal with, and could see just as many design iterations — possibly due to branding issues, or a host of other factors that arise due to company politics.
Because of the vast array of possibilities for designs of microsites, there really is no way to properly define any “best practices” in this area of web design.
Certainly many of the same habits and practices would apply (valid code, progressive enhancement, usability, etc.). So, while I’ll be refraining from making any definite statements here, I think it would be valuable to consider the different ways to approach the design of a microsite, discussing some of the potential benefits and drawbacks to each one.
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