Wednesday, July 5, 2017

How to Show Content to Users Only Once in WordPress Using Cookies

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Say you want to show visitors some content the first time they visit your homepage. Maybe you’ve got a WordPress site that shows some “about us” text at the top of the homepage and then your latest posts below that. Do visitors really want to see that same static text every time they visit? Probably not.

There’s already a great plugin that can do this, it’s called What Would Seth Godin Do and is available for free from WordPress.org. With that, you can show some HTML content to users and there are a bunch of configurable settings. This post instead deals with how to do it directly in your theme, so you can take advantage of PHP, WordPress loops, and other fun stuff.

We’ll do this by setting a cookie via PHP, checking if that cookie exists, and if it does, doing something specific.

Firstly, in your header.php file, add the following at the very top, before the <!DOCTYPE html> declaration, and don’t leave any spaces between the closing PHP tag and that DOCTYPE tag:

<?php if (is_front_page()) {
if (!isset($_COOKIE["notacarrot"])) {
setcookie("notacarrot", "beentheredonethat", time()+31500000);
}
} ?>

In that code, the first line is saying “If we’re on the front page…”

The second line checks to see if our cookie is set yet, and if it isn’t, we set the cookie on the third line. That 31500000 states that the cookie should remain on the visitor’s machine for that many seconds, which is about half a day shy of a year.

We’ve also named our cookie notacarrot and given it a value of beentheredonethat.

If you wanted the code to execute on every page, change it to:

<?php if (!isset($_COOKIE["notacarrot"])) {
setcookie("notacarrot", "beentheredonethat", time()+31500000);
} ?>

Next, we’ll setup where you want the conditional statement to read, “If this cookie does not exist, show this content.”

<?php if ($_COOKIE["notacarrot"] == "beentheredonethat") { ?>
// DO SOMETHING
<?php } ?>

This says, “if the cookie called notacarrot has a value of beentheredonethat, do something”.

The “DO SOMETHING” bit is up to you. ?

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Monday, June 19, 2017

5 Reasons Business Cards Still Matter

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Everything we do in business today is digital — sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.

Here are five reasons why the old school business card is still important — and why you should have a pocket full of them at all times.

1. Swapping contact information digitally is impersonal

Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.

2. A business card is the first impression of your brand

When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.

When I make a connection via my business card, I don’t want my brand associated with the word cheap. A retail store trying to make a great first impression wouldn’t create a storefront sign with a piece of cardboard and a Sharpie. I have that same mentality when it comes to my business cards.

My goal is to make a memorable first impression – I use Corporate business card from bruno-editions for extra impact. They make a great first impression and they also act as a great icebreaker. I have never once had a conversation end after handing over my business card. A unique business card will actually fuel the conversation even further.


3. They are the most effective direct marketing tools

Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

You can encounter a potential lead or contact at any time — tradeshows, industry conferences, happy hour, airport lounges and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.

4. Creative business cards get shared — continuing to market for you

A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone — it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people — putting you and your brand in front of additional prospects.

5. Business cards show you are prepared

Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

Fear not. Conversations will still end with, “Let me give you my business card,” at least for a little longer.

How do you feel about business cards – do you still use them and see them sticking around for a long time? Share your thoughts in the comments section below.

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Tuesday, March 14, 2017

Why Web Designers Need to Understand Imprint Methods

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Our friends at design firm Company Folders have put together a fantastic tool to share with you today—and it’s probably a little different from your normal fare. They’ve made the ultimate web designer’s guide to printing methods.

If you’re thinking that sounds a little counterproductive, not to worry. Many web designers don’t realize just how important it is to understand the basics of printing until they encounter a project that forces them to learn on the fly. That could be creating their own business cards or making some marketing materials to match a client’s new website. Regardless, you don’t want to be caught off guard.

Printing mistakes can cost you hundred or even thousands of dollars and waste precious production time. So you’ll need to know how to pick the best imprint method and options at the outset of your project. This guide will walk you through the decision making process and even show you examples of awesome print designs.

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Tuesday, March 7, 2017

12 Awesome Ingredients to Make Your Logo a Success

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Oftentimes when you’re working a website design, your client will ask you to make them a logo. This usually happens when the client is starting a new business and doesn’t have a logo yet—or when they want to scrap an old logo because it doesn’t match their updated website.

Regardless of the circumstances, you’ve got to know the 12 secret ingredients for a good logo if you want to create a design that your client will love. Luckily, this great resource will teach you everything you need to know about logo design. You’ll learn how to choose the best concrete elements like shape and color, as well as how to give your design that little something extra with elements like timelessness and simplicity.

These tips are brought to you by Company Folders. See examples of their logo designs and learn more about their services here.

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Tuesday, January 17, 2017

Battle Between OpenCart & Magento: Which is The Best Platform For Your Business?

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The trend of creating an online store is becoming popular these days. Business owners/merchants/retailers are searching for the right platform where they can set up a unique and highly-interactive online store.

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Five Common Issues to Consider While Creating an Email for Your Business

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If you want to grow your business, you need to creatively write email proposals for your clients.Here is the list of five common issues that come into existence while creating email proposals for your business.

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Most Trending WordPress Themes for Your Corporate Business

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Here is the list of 7 most trending WordPress themes that will take your web design to the next level. These themes are excellent for all types of businesses- be it a corporate, personal, lifestyle, fashion, travel, food, tech, and many more.

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5 Tips to Boost The Ranking of Editorials

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Here, we bring you the five most compelling tips that will help you master SEO basics for your editorial. All you need to do is to follow these tips and promote the ranking of your blog on the top of search engines ranking pages (SERPs).

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WordPress Is Getting More Secure With HTTPS In 2017

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WordPress has planned to bring more security and reliability to the websites in 2017. Get ready to witness new features in WordPress which require websites have HTTPS available. Just like JavaScript is essential for rich and soothing user experiences and advanced PHP versions are vital for performance, SSL is equally important for the security of a website.

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7 Mind-Blowing Online Sources to Learn Web Design

The following is external content provided as a free resource for blog readers.

Exploring new things is always a fun, especially if you are doing it on the Internet. E-learning has become one of the most popular buzzwords these days. More and more people are leveraging online resources to nurture their knowledge and creative skills. You can find anything related to your field over the Internet instantly. Web designing is one of those domains that you can explore easily on the web.

There are thousands of online sources and learning websites that can help you know everything about web design – be it a basic knowledge or a latest web design trend. You can learn from blog posts and articles, or via online video tutorials to amplify your know-how.

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